Notes

Collective Identity: The sense of belonging to a group that people have.

London Riots (2011): 

Mark Duggan - stopped by police and shot.
Protests happened - Police set out a black police officer - he was verbally abused for his race - crowd became increasingly restless and then what triggered the riots was one18 year old girl there something at the police officer - riots started and riots spread.

Stan Cohen 

• Moral Panics - Leads from deviant behaviour - everyone gets involved 
• Deviance amplification - This idea is that one deviant act leads to more deviant acts which are likely to be reported because a spiral is created. 
• Folk Devils - 

David Gauntlett

• "Identities are not 'given' but are constructed and negotiated" - What you see in the media you will take out and put it together to form your own identity or will construct what you think it is for that group. 

George Gerbner 

• Cultivation Theory - He looked into people who watched a lot of TV specifically and said that these people over estimate the amount of crime in the real world. By consuming a lot of TV/Media people will over estimate the meanness of the world - one that we need protecting from. It's an audience effect that any one text has minimal impact on the audience, but watch the same thing again and again will change their opinion. 

David Buckingham 

• "A focus on identity requires us to pay close attention to the diverse ways in which media and technologies are used in everyday life, and their consequences for both individuals and for social groups." - You consume more media now than you ever did before. Mass media tends to project a negative representations of youths through the imagery and language used during reports. The people who produce the media may be an older generation with traditional values. 

Gramsci

• Media is run by a very small elite group that wish to maintain their status and their position. 

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Hegemony

The news is a reflective representation

Positive social media campaigns:

One of the self representations was the 'Not in my name' campaign where people posted their faces without makeup.

Steve Anderson, creative director of debate show Free Speech for BBC 3 states that "younger people are becoming a lot more empowered because of social media platforms such as Facebook, Twitter and blogging." - He goes on to say that the power is transferring away from older people in charge.

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Items that represent the youth:

      - What contributes to my identity

iPhones
Alcohol
Drugs
Football
Bikes
One Direction
Sam Smith
Ed Sheeran
Ellie Goulding
Nike trainers
Segways
YouTube