Exam - Section B

Media and collective identity

- How do the contemporary media represent nations, regions and ethnic/social/collective groups of people in different ways?
- How does contemporary representation compare to previous time periods?
- What are the social implications of different media representations of groups of people?
- To what extent is human identity increasingly 'mediated'?

Fairy Liquid:
- Historical text, mum with bottle, explaining to daughter, showing how she will grow up to be like her mum - a domestic housewife.

Sexism - Gender representation (human identity increasingly mediated)
- Women not feeling safe around men
- Candidates may analyse the representation of and or the collective identity of one or more group(s) of people
- National cinema, television representations, magazines and gender, representations of youth and youth culture, post 9/11 representations of Islam, absence/presence of people with disability in two media.

Explanation/analysis/arguments (16-20 marks)

- Show examples of collective identity, analyse the example and show how it relates to media theory relating to representation and collective identity
- Explain the effects of media representations on individuals/or society as a whole

Must use historical (5 years old or greater) and contemporary texts (less than 5 years old)
- Must know dates of publish

Use of examples (16-20 marks)

"Ck-One" versus Calvin Klein 1994 advertisement of ck-One shows gender ambiguity

Examples of theories, texts and industry knowledge are clearly connected together in the answer. History and the future are integrated into the discussion with conviction

Use of terminology (8-10 marks)

You should use contemporary media theory and the command of the appropriate conceptual and theoretical language is excellent

SPELL CORRECTLY - CORRECT GRAMMAR