Gender

Males roles are changing over the years; they are embracing the roles that are more stereotypically associated with women such as cleaning and wearing aprons and drinking tea. The added cigarette could suggest that he isn't fully conforming to the roles of women, but is slowly adapting to the changes.

Women coming together and embracing their curves and their beauty, rejecting the stereotype of women having to be thin and toned and tanned to be worthy of being in an advert. Connects to the caption "real beauty" as there is no airbrushing or photoshop edits evident. 

This Nutella advert has changed over the 2 years from 2011 to 2013 - conveying how different ages are now embracing the spread, and it isn't just aimed at children.

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How men are represented in the media

Strong and masculine 

Father figure

Motivational role model

Masculinity is a concept that is made up of more rigid stereotypes than femininity. Representations of men across all media tend to focus on the following:

Strength - physical an intellectual

Power

Sexual attractiveness (which may be based on the above)

Physique

Independence (of thought, actions and finances)

How women are represented in the media

Beautiful and elegant
Housewives/independant
Submissive

Representations of women across all media tend to highlight the following:

Beauty (within narrow conventions)
Size/Physique (again, within narrow conventions)
Sexuality (as expressed by the above)
Emotional (as opposed to intellectual) dealings
Relationships (as opposed to indépendance/freedom)

Historically gender representations have been portrayed as binary positions.